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Its efforts to fund research to support its claims, and to hire experts willing to testify in support of them, may be one reason for its success in persuading juries not to hold it liable more often

The marketing of Kool and Newport brand menthol cigarettes to Black people began gaining ground in the 1950s, and included focused advertising and corporate sponsorships of events popular in Black communities, such as jazz concerts

Retrieved 6 January 2026

Most obviously, it would prevent 18- to 21-year-olds from legally purchasing cigarettes

Despite many concerted efforts, restrictions and bans were almost universally ignored

This is a large pool of future risk